The platform is rolling out a fresh option that enables them to reduce the amount of AI-made media appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a rise in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding video streams on another major platform only show content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is often illogical or dreamlike.
Our research shows that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we want to give people the option to increase or decrease of that, depending on their own likes,” said a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its app tagged as AI-generated. In total, in excess of 100 mn media items are uploaded to the platform every day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the level of AI-generated videos they see by accessing the content preference setting in the platform and picking “AI-generated content”. Other topics that can already be controlled under the setting cover current affairs, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines require creators to identify lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or emergencies. Any believable AI video that is without a tag can be removed under its community policies.
Additionally, the platform will now attach an AI-generated tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is also introducing a $2m educational fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will assist charitable organizations dedicated to educating programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, following debate over intentions to cut jobs for a large number of safety staff in Britain. The company is planning to eliminate a significant number of roles in its trust and safety department in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
